Today, UTA turns 51, but we might tell you 50.
Today marks UTA’s 51st Birthday! That means last year was our 50th — five decades of moving people along the Wasatch Front! You may have noticed the decals on cars and buses. We had a lot of great plans to celebrate, many got canceled and others got postponed. With a year of the pandemic under our belts and vaccinations on the rise, we are excited to share some of our 50th celebration plans with you.
First, make sure you check out our Augment Your Ride campaign. We’re highlighting fun moments in UTA’s history with four augmented reality effects. If you haven’t used an effect before, now is the time. When you share, use #50YearsForward, and mention RideUTA and direct message us your story, you’ll be entered to win some sweet UTA swag. Follow us on Instagram and Facebook or join our Rider Insider to stay in the know on this and other UTA happenings.
Second, let’s go back! Each Wednesday in March we’ll share graphics from UTA’s 50th Anniversary book that takes you through each decade in UTA’s history.
It all started when…
We'll travel through the 80's next week!